First Watch Menu Prices 2026
Quick answer
First Watch is a daytime cafe open 7 a.m. to 2:30 p.m., and most breakfast and lunch plates cost about $11 to $16, with the menu ranging from roughly $3.99 to $16.99. Lemon Ricotta Pancakes are typically about $12.99, Avocado Toast about $12.99 and a side of Million Dollar Bacon about $5.99.
First Watch quick facts
| Founded | 1983 |
|---|---|
| Headquarters | Bradenton, Florida |
| Parent company | First Watch Restaurant Group, Inc., publicly traded on Nasdaq (FWRG) since October 2021 |
| U.S. locations | more than 660 in 33 states (company, October 2026) |
| Countries | 1 (United States) |
| Known for | Daytime-only brunch, seasonal menus and Million Dollar Bacon |
| Estimated price range | $3.99–$16.99 (est.) |
| Menu items listed | 24 |
| Menu last checked | October 2026 |
The First Watch menu at a glance
First Watch has served breakfast, brunch and lunch since 1983, and the name comes from the nautical term for the first shift of the day. It is a sit-down cafe with table service that closes in the early afternoon, so there are no night shifts and no dinner menu. Cooks slice fruit, press juice and mix French toast batter each morning, and the menu changes several times a year with seasonal dishes alongside the regular pancakes, hashes and sandwiches.
Prices on this page are estimated typical U.S. prices. We checked every spreadsheet item against First Watch's own nutrition and allergen page in October 2026, which lists the current menu, and flagged dishes that have rotated off or been renamed. Calories in our text come from that official page. The holiday seasonal menu runs through January 4, 2027, and it is not offered in the Tampa Bay area or at some newly opened restaurants.
Best value at First Watch
- Multigrain Pancakes$10.99 est. · 670 calAt about $10.99 it is the lowest-priced pancake plate on the sheet.
- Avocado Toast$12.99 est. · 580 calAbout $12.99 for a plate that includes eggs, often enough for a full brunch.
- Cinnamon Crusted French Toast$11.49 est. · 740 calAbout $11.49 makes it one of the cheaper sweet plates.
- Seasonal Fresh Fruit$3.99 est. · 80 calA cup of fresh fruit for about $3.99 is the lowest-cost add-on and only 80 calories.
What people order most at First Watch
- Lemon Ricotta Pancakes$12.99 est. · 1,250 calFirst Watch names them as a fan favorite, though at 1,250 calories they are one of the richest plates.
- Million Dollar Bacon$5.99 est. · 250 calThe thick-cut bacon baked with brown sugar, black pepper and cayenne is the chain's signature add-on.
- Avocado Toast$12.99 est. · 580 calIt is a standard on the Healthier Side menu at 580 calories and comes topped with eggs.
- Kale Tonic$6.49 est. · 130 calThe fresh-pressed kale, apple, cucumber and lemon juice is First Watch's best-known drink and only 130 calories.
Nutrition highlights on the First Watch menu
Calories and protein on this page come only from First Watch's official nutrition information; the lowest-calorie pick leaves out drinks, sauces and add-ons. Items without an official figure show a dash. Where the official guide names an item a little differently, the note says which item the figures are for.
Allergens at First Watch
First Watch lists allergens for every item on its nutrition and allergens page and in a downloadable allergen guide PDF. Its third-party analysis covers 12 allergens and sensitivities: egg, milk, soy, wheat, gluten, fish, peanuts, sesame, shellfish, tree nuts, celery and mustard. Kitchens use shared equipment, including a shared toaster, so cross-contact is very likely even for gluten-free items.
When First Watch is open
- Typical hours
- 7 a.m. to 2:30 p.m. daily
- Breakfast hours
- Served all day, 7 a.m. to 2:30 p.m.
- Holiday hours
- First Watch says its restaurants are closed on Thanksgiving and Christmas Day. For other holidays, check your restaurant's page or the app before you go.
First Watch app, rewards and delivery
- Official app
- First Watch app
- Rewards program
- First Watch app accounts collect rewards and personalized deals in an Offer Wallet, and email subscribers receive a birthday offer about a week before their birthday.
- Delivery
- First Watch offers pickup and delivery as well as dine-in, ordered through its website or app, and you can also join the waitlist online before you arrive.
How to order smarter at First Watch
- Join the waitlist from the app or website before you leave home; weekend late mornings fill up fast.
- Arrive by 2 p.m. at the latest, since the kitchen closes at 2:30.
- Add one order of Million Dollar Bacon for the table rather than one per person; it is rich.
- Try the seasonal menu while it lasts; the holiday lineup ends January 4, 2027.
- Ask your server for the allergen handling procedure if you have an allergy, since kitchens share equipment.
First Watch menu questions
What are First Watch's hours?
First Watch serves breakfast, brunch and lunch from 7 a.m. to 2:30 p.m. every day, according to the company. It does not serve dinner. Restaurants are closed on Thanksgiving and Christmas Day. Because the kitchen closes at 2:30, plan to arrive by about 2 p.m. to order comfortably.
How much are First Watch's Lemon Ricotta Pancakes?
Lemon Ricotta Pancakes typically cost about $12.99 at First Watch, though prices vary by location. They come with fresh berries and whipped cream. First Watch's nutrition page lists them at 1,250 calories, so many people split an order with someone who orders a savory plate.
Does First Watch have a rewards program?
First Watch ties its perks to an account in the First Watch app. Logged-in members see available rewards and personalized deals in an Offer Wallet, and email subscribers receive a birthday offer about a week before their birthday. Creating an account only takes a phone number and a text verification code.
What is the healthiest thing to order at First Watch?
First Watch groups lighter dishes on its Healthier Side menu. Avocado Toast lists 580 calories, a cup of seasonal fruit is 80, and the Kale Tonic juice is 130. By contrast, the Lemon Ricotta Pancakes have 1,250 calories, so swapping sides and sharing sweets makes a big difference.
Is First Watch open on Thanksgiving?
No. First Watch closes all restaurants on Thanksgiving Day and Christmas Day, according to its frequently asked questions page. On most other days, including many holidays, restaurants keep their usual 7 a.m. to 2:30 p.m. schedule, but it is smart to check your local restaurant before heading out.
Does First Watch take reservations?
First Watch does not take traditional reservations. Most restaurants let you check wait times and join the waitlist on the First Watch website or app before you arrive, which saves time on busy weekend mornings. First Watch also says it does not offer catering for large events.
Chains to compare with First Watch
Sources
Price note: Prices are estimated typical U.S. prices (October 2026) and vary by location. Official prices, where shown, are labeled with where they came from.
- First Watch nutrition and allergens page — used for current menu items, calories, allergen guide, hours banner
- First Watch allergen guide PDF — used for allergen guide location
- First Watch FAQs — used for hours, holiday closures, name meaning, waitlist, offers, allergens, catering
- First Watch press release: holiday seasonal menu (Oct. 27, 2026) — used for restaurant and state count, Bradenton dateline, seasonal menu dates and exclusions, fan favorites
- First Watch press release: fall menu (Aug. 18, 2026) — used for pickup, delivery and dine-in, 7 a.m. to 2:30 p.m. hours
- First Watch Restaurant Group Form 10-K for fiscal 2025 — used for 1983 opening, headquarters address, IPO date
- First Watch home page — used for app, waitlist, seasonal features